![]() ![]() Benrus was started by Russian immigrant Benjamin Lazarus and his two brothers. ![]() They combined their savings to start the company, which was named using the first three letters of Benjamin's name and the last three letters of their surname. They imported Swiss movements to use in their watches made in New York.Įarly Benrus advertising in the 1920s garnered attention by featuring notables such as aviator Charles Lindbergh and the legendary Babe Ruth. The company introduced the concept of affordable luxury watches as the business grew in the 1930s. The Benrus “Sky Chief” model was developed in the 1940s as the “Official Watch of Famous Airlines.” By the 1950s, Benrus was advertising in a wide range of publications, including "Life" and "Ebony" magazine. Some ads during the period touted a 3-year guarantee as "the most daring guarantee ever made."īenrus continued to innovate and introduce new models through the 60s and 70s. Dive watches and special timepieces made for military use, such as the Vietnam field watch, were among those made. The price depends on several factors, including the model of the. As of October 2014, most Benrus watches are being offered for sale for between. Serial Number List For Benrus Watches For Men. Some of the most famous Benrus watches were those gifted to President John F. The roots of Benrus go back to a watch-repair shop founded in New York City in 1921 by a Romanian. Kennedy in 1963 and another worn by Steve McQueen in “Bullitt” in 1968.Īfter decades as a successful family-owned business, Benrus was sold to Victor Kiam.
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